• Identify key business goals: Define project success criteria
• Identify user needs, motivations, and goals
We should rely on both qualitative and quantitative methodology. While quantitative tells us the what, qualitative informs the why.
Tools and Techniques
Design sprints, traditional facilitation (SWOT analysis, structured brainstorming, up-voting, consensus-forming)
Market segment analysis, contextual inquiry, interviews, surveys, competitive usability testing, process blueprints, journey mapping